The spirit of the holiday season permeates everything, and influences our behaviors, especially when it comes to shopping. With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape. With this in mind, we've put together a guide that covers all the key trends and research that will help brands and agencies react to these changes and have a successful promotional holiday season. 

What you'll learn:
  • How the path to purchase will start earlier than ever 
  • Why influencers will play such a large role in the holiday season 
  • How shopper preference is omnichannel and not only smartphone 

Check Out Some Related Cases

Wanting to increase sales during the key holiday calendar period, Snipp helped Energizer develop a national holiday program where consumers who spend $15 in a single transaction are eligible to receive a $5 virtual Visa.

In order to drive excitement around gifting and engaging with friends and family, Snipp helped Heineken launch a rewards program where consumers who purchase at least one qualifying product are directed to a custom gift exchange site for a chance to win prizes.