Back-to-school is one of the most important spending periods for brands, and research suggests that this year's season will have some key trends that will affect how shoppers will engage. Align your promotions and marketing strategies with best practices by learning 3 critical lessons for the back-to-school season in our latest guide.

What you'll learn:
  • How mobile and online engagement is ruling back-to-school
  • The importance of value-add rewards and how you can implement them in your marketing campaigns
  • How consumers are becoming proactive and starting their BTS shopping earlier

Check Out Some Related Cases

 Wanting to capitalize on the back-to-school shopping period and increase consumer participation at Toys "R" Us, Crayola and Snipp developed a sweepstakes where consumers who purchase $15 worth of qualifying products become eligible for the grand prize reward of a $1,500 Toys "R" Us shopping spree.
In order to stand out in the competitive back-to-school season and drive sales at Walmart, Snipp created a custom music rewards program for Scotties where eligible consumers are given a download code to redeem music from a catalog of millions of songs.