Black Friday has consistently been the biggest single shopping day of the year, however, 2017 marks a shift in the Black Friday shopping environment, as e-commerce takes an increased significance and redefines how and when shoppers take advantage of holiday deals and discounts. Learn about the latest trends and insights for the biggest shopping day of the year in our Black Friday white paper. 

What you'll learn:
  • The increased popularity of e-commerce and online shopping
  • How Black Friday has become Black November with consumers beginning to shop earlier 
  • How social media and mobile tech are taking a larger role in Black Friday
  • 7 best practices for Black Friday

Check Out Some Related Cases

 In order to stand out in the competitive back-to-school season and drive sales at Walmart, Snipp created a custom music rewards program for Scotties where eligible consumers are given a download code to redeem music from a catalog of millions of songs. 
Scotties

Pepsi wanted to drive sales for their LIFEWTR brand, while specifically targeting the college demographic. Partnering with Snipp, a rewards continuity program was created where eligible consumers can win demographic relevant rewards such as music downloads, Pandora Plus streaming memberships, and Uber gift codes.

PepsiCo