Regulatory barriers, demographic shifts, technological evolutions and more have caused the alcohol industry to experience a bumpy ride over the years. All these developments underline the vital need for some serious marketing adaptations. This guide will help give you a better understanding of some of the key trends that are shaking and stirring the alcohol business, and the tips you'll need in order to thrive.

What you'll learn:
  • How consumer's quests for authenticity is sparking a return to traditions & craft
  • How innovations in digital and social media are helping brands reach their target audience
  • The increasingly influential multicultural millennial demographic, and how to market to them
  • Best practices for the alcohol industry 

Check Out Some Related Cases

Wanting to incentivize sales and build loyalty, the Busch Bucks program was launched on Snipp's integrated SnippCheck and Snipployalty platforms where consumers who purchase qualifying products are entered in a sweeps for a million dollar prize!
To drive cross-portfolio sales with Dos Equis, Snipp created a simplified digital rebate experience. Consumers who purchased a qualifying Jameson product plus one qualifying Dos Equis product became eligible for a rebate. 
Pernod Ricard