Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry. We've put together this brief guide to the CPG food industry with trends and best practices to help our brand and agency partners understand the key drivers of change as well as how to keep engagement with consumers relevant. 

What you'll learn:
  • About the explosion in consumer preferences for products that promote health and wellness
  • Consumers increasing demand for transparency, sustainability, and corporate social responsibility  
  • How consumers demand for authenticity is helping small brands outperform the competition in many food & beverage categories
  • Best practices for the CPG food industry 

Check Out Some Related Cases

Kellogg's leveraged our receipt processing and image recognition platform to create a new and exciting family rewards program which removed manual on-pack code entries and improved efficiencies. 
Leveraging our self-service promotions platform, a rewards program was created with f'real foods where following select purchases, consumers were eligible to receive great digital rewards on our fun branded microsite.
f'real foods