Evolving consumer preferences are creating a new set of challenges and opportunities for those in the CPG personal care industry. In order to help our brand and agency partners strategize their way forward, we at Snipp have put together an industry guide which covers the most important trends to watch out for. 

What you'll learn:
  • How consumer advocacy for non-toxic ingredients & greater transparency is leading to a large demand for organic products 
  • About Multicultural Millennials and their multiplier effect
  • How E-commerce and online direct-to-consumer models are expecting growth 
  • Best practices for the CPG personal care industry 

Check Out Some Related Cases

Using SnippCheck, consumers who purchase $20 or more of qualifying L'Oreal products at Walmart receive a $5 e-gift card from Walmart.
L'Oreal
Wanting to drive sales over Father's Day, we developed a seasonal-themed promotion where consumers could earn a pair of foot cardigan socks.
Old Spice