According to a 2017-2018 National Pet Owners Survey, 84.6 million American households include pets. To help you capitalize on clear industry growth, this guide will capture current consumer sentiment and help our agency and brand partners make informed and strategic marketing decisions in the CPG Pet Care Industry.

What you'll learn:
  • The increasing industry shift to online
  • How pet humanization & premiumization is taking over pet care 
  • How customer loyalty with pet care brands is increasing and ways to capitalize on this trend
  • Best practices for the CPG pet care industry 

Check Out Some Related Cases

Wanting to promote their healthy pet products and drive retail specific sales, we partnered with Hill's to create a specific purchase reward promotion on the SnippCheck platform where eligible consumers could get $ off their next purchase. 
Hill's Pet Nutrition 
To incentivize sales through an association with the movie Finding Dory, we created a program with SnippCheck where consumers who purchase $15 worth of aquatic products are eligible to receive a $7.50 Fandango movie certificate. 
PetSmart