It's a whole new game in consumer packaged goods as brand loyalty is taking a back seat to price and convenience. Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more innovation. So how can brands respond to these priorities and stay relevant in an industry facing tremendous upheaval? We’ve put together a handy guide on some key trends emerging in the cleaning products market – and some tips on how to clean up in these competitive times! 

What you'll learn:
  • Key trends in the home cleaning industry
  • Tools for digital marketers to enhance consumer experience
  • Examples of successfully implemented programs

Check Out Some Related Cases

Snipp helped Arm & Hammer and OxiClean drive an increase in basket size via a promotion where consumers could purchase qualifying products to receive a savings coupon and an entry into a sweepstakes for a chance to win an MLB All-Star Game Fantasy Getaway!
Arm&Hammer and OxiClean

Snipp helped increase basket size of purchase for Food Lion via a 'spring cleaning' program where consumers could purchase qualifying products at Food Lion stores to get an entry to a daily drawing for e-gift card rewards and a grand prize at the end of the promotion period.

Food Lion