With more than a 100 million viewers each year, Championship Sunday is one of the largest sporting events of the year, and the biggest stage to tell a brand story. TV spots during the big game are some of the most expensive of the year. However, now with the multitude of viewing options and various mediums of interaction, marketers need to effectively navigate this brave new world armed with more than traditional TV ads. In order to tap into Championship Sunday's evolving consumer engagement opportunity, we've put together an overview of some key trends that will play out in this year's game.

What you'll learn:
  • How social is the name of the game with brands planning their strategies far in advance of kickoff
  • Why brands are increasingly turning to omni-channel strategies to reach Millennial "second-screeners"
  • How viewer demographics are changing, with a younger, more diverse audience impacting Championship Sunday marketing
  • 8 touchdown strategies to use for 2018

Check Out Some Related Cases

P&G was looking to capitalize on their NFL sponsorship, so with the help of Snipp, a continuity rewards program was created. Eligible consumers can earn "touchdowns" (representations of points accrual), with redeemable prizes ranging from sweepstakes entries for the big game tickets to NFL branded goods.
Proctor & Gamble

UV Vodka wanted to drive sales with their Millennial target demographic during football season, so a music rewards promotion was created. Eligible consumers can submit their receipt to receive a music download, chosen from a catalog of millions of songs on a custom branded music store. 

UV Vodka