OTC Pharma marketing is skyrocketing. With the rising cost of health care, more and more consumers are turning to ‘self care’ options, buoying a market that is gaining ground with favorable regulation and growing numbers of pharmaceutical drugs switching from prescription-based products to OTC. Although regulations affects what is allowed, OTC manufacturers and retailers can leverage many digital tools in order to effectively promote themselves. With an eye on some key trends in the OTC space, we have put together some digital prescriptions for our brand and agency partners!

What you'll learn:
  • Key statistics, trends and opportunities in the OTC Pharma market
  • Digital marketing opportunities
  • Case Examples

Check Out Some Related Cases

Snipp helped Henkel, GlaxoSmithKline and Scotties develop a partnership program for cough and cold season to drive basket and market share of all three companies
Henkel, GSK & Scotties

Snipp helped incentivize purchase and increase basket size for Johnson & Johnson - Tylenol and Halls through a rewards incentive program that offered a free digital movie to consumers on the purchase of eligible products.

Johnson & Johnson