Gamification is the use of game elements to leverage a participant's sense of challenge, competition, and reward to change an attitude or behavior and inspire action. While this core concept may not be necessarily a new one, it is being used by more and more brands in today's increasingly competitive environment, with the market of gamification estimated to be worth about $2.8 billion over the next two years. In this white paper, we'll show you how to utilize this powerful marketing tool to boost consumer engagement, generate brand advocacy and loyalty.

What you'll learn:
  • How your brand can benefit from gamification, and how to apply it to your program
  • Multiple ways to successfully garner consumer loyalty using gamification
  • How to encourage participation, drive specific consumer behaviors and generate consumer retention

Check Out Some Related Cases

Heineken launched a reward based promotion on the SnippCheck and SnippRewards platform, in which consumers who purchased at least one qualifying product at Walmart were able to submit their receipt for a chance to win prizes.
Heineken

Wanting to leverage their sponsorship of the MLB 2014 season, ARM & HAMMER created a national program using our SnippWin, SnippCheck, and SnippLoyalty modules where consumers play a bat swing mobile game where each swing could win them instant prizes.

ARM & HAMMER