In a complex time for retailer/brand relationships, many brands are having difficulty adapting to the ever changing retailer agenda.  In-store shopping is still extremely important, with brands that leverage the right set of tactics gaining the ability to sell their products into a retailer and strengthen their relationships. In this white paper, learn about four current retailer expectations that are shaping brand strategies.

What you'll learn:
  • The industry shift from national programs to exclusive and unique ones 
  • The rise of value-add rewards
  • The importance of having programs in-line with critical retail calendar dates
  • How technology will innovate in-aisle promotions 

Check Out Some Related Cases

Dove wanted to incentivize sales with a tie into Mother's Day while also strengthening retailer relationships. Snipp partnered with Dove to create a rewards program where a custom branded magazine rewards store was used for consumers to choose and redeem their reward. 

Kingsford wanted to incentivize purchases of charcoal grills in order to influence their own product sales, so using SnippCheck, a program was created where the purchase of any charcoal grill grants the consumer a coupon for a free bag of Kingsford Charcoal.