2015 Guide for
Back-to-School Marketing

2015 Guide To Back-To-School Marketing

The Back-to-School shopping season is a key promotional period for many brand marketers. Not only does this period kick off the holiday season for brands, but 2015 is also projected to be one of the largest Back-to-School periods with total spend expected to exceed $70 billion!

To ensure success in the retail aisle, brands must develop a keen knowledge of seasonal spending habits and consumer trends affecting shopping behaviors. Read our guide for the latest insights and trends for the 2015 Back-to-School shopping season.

    What You'll Learn:

    • The amount the average family will spend, with children in grades K-12
    • How much millennials are spending of their own money on Back-to-School
    • Where shoppers will be looking for Back-to-School offers
    • How promotions resonate with Back-to-School shoppers

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