Building loyalty is one of the most inherent objectives for brands, yet within the CPG space, loyalty programs have always been a challenge to implement and measure.
Whether your brand has a loyalty program or you're looking to implement one, loyalty for CPG is changing in 2016 and it's imperative to stay on top of the latest consumer wants and needs. With that, we present Snipp's guide to loyalty for CPG Brands in 2016.
In this white paper, you will learn:
- The Loyalty landscape and current challenges facing CPG brands today, such as trying entry to purchase and difficulties with on-pack offers
- How the digital world is transforming loyalty programs expectations, and how technology can be implemented to incentivize active engagement
- Best practices on creating a full-scope loyalty program that drives in-store sales and delivers data to ensure and measure repeat business