Brands in the CPG industry are always searching for new ideas to attract the attention of consumers in the retail aisle. From QR codes to digital watermarks, the on-pack promotion landscape can be difficult to navigate, especially as it evolves into the digital sphere. With this in mind, we present the 2016 Guide to Solutions for On-Pack Promotions.
In this white paper, you will learn:
- The difference between mobile QR codes and SnapTags, and how Target is using them in-stores
- How NFC and Augmented Reality on-pack can bring simple promotions to life
- The incredibly easy ways that text-to-win and image recognition can optimize a promotion for your mobile consumer