Customer retention is often overlooked by brands who use acquisition as their main strategy to increase sales, when in fact existing customers represent a huge amount of profit and brand loyalty. The perception that a customer retention strategy does not deliver ROI has been founded on strategies that lack the necessary consumer data, and thus generate negligible results.
In this white paper, Snipp identifies the four success factors that will provide the answers for brands looking to create an effective retention strategy.
In this white paper, you will learn:
The misconceptions surrounding the value of putting strategy in place for customer retention.
A case study example of an effective retention strategy that saw great success at a retailer.
The four success factors that are important to consider in creating a retention strategy that works.