White Paper


A Guide to Purchase
Validation Technology


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Consumers love rewards with purchase; who wouldn’t?! However, this idea can turn sour when the consumer’s redemption process to earn the reward is lengthy and cumbersome. As a marketer, there are endless options for rewarding consumers. The secret to successfully engaging and, ultimately, building brand loyalty, lies in a convenient and quick redemption process.

From a retailer loyalty card integration to direct POS integrations, Snipp has done the research on each alternative so you can decide which works best for your business.

    In this guide, you will learn:
    • The advantages of these solutions, such as the cost efficiency of direct POS integrations
    • How the limitations of each technology may inhibit engagement, such as the incomplete data collection that comes from on-pack validation
    • Which solutions are best for both retailer programs and coalition programs

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