There is no doubt that smartphones have revolutionized many areas of modern day life – especially as it pertains to the most important thing to marketers: shopping. Mobile devices expose consumers to marketing like never before and this presents an exceptional, albeit daunting, opportunity for brands to set themselves apart.
Follow Snipp along the Mobile Path to Purchase in this white paper to discover how to reach consumers as they interact with their phones along every shopping touchpoint.
In this white paper, you will learn:
- The key mobile touchpoints influencing pre-purchase behaviors, including mobile coupons and research
- The implications for marketers seeking to navigate evolving mobile payment options
- The golden post-purchase opportunity to continue consumer engagement and build loyalty