Do you want to engage the newest (and youngest) target market on the horizon? If so, you need to know more about Generation Z.
While this generation ranges in age from 2-19, the core influence of Gen Z comes from the 11-19 age group. So what is so different about Gen Z? Not only are they are smart, socially validated and digitally obsessive, but they also have tremendous buying power and make up 25% of the US population.
But how do brands, retailers and agency partners capture the attention of such an easily distracted generation? Read our whitepaper: Engaging Generation Z at Retail to find out!