2014 Guide to
Private Label Competition

Now more than ever, brands are struggling to compete in the shifting CPG landscape. Beyond changing tastes and consumer trends, private label competition is a major factor weighing down on national brand strategy. The good news is, the CPG industry is growing; the CPG market in the US alone accounts for $2.1 trillion a year, nearly 13% of the entire US economy in 2014. National brands may have to work a bit harder to take home a piece of the growing CPG market pie. Here is our 2014 Guide to Private Label Competition - a tool that brand managers can leverage in order to arm themselves with the latest information on the rapidly changing industry.

    What You'll Learn:

  • The growing popularity of private label amongst consumers
  • The best strategies for brands to win back share and build loyalty
  • Key insights on how target consumers prefer to engage with brands
  • A research snapshot on how private label brands are affecting key CPG industries

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