Now more than ever, brands are struggling to compete in the shifting CPG landscape. Beyond changing tastes and consumer trends, private label competition is a major factor weighing down on national brand strategy. The good news is, the CPG industry is growing; the CPG market in the US alone accounts for $2.1 trillion a year, nearly 13% of the entire US economy in 2014. National brands may have to work a bit harder to take home a piece of the growing CPG market pie. Here is our 2014 Guide to Private Label Competition - a tool that brand managers can leverage in order to arm themselves with the latest information on the rapidly changing industry.
What You'll Learn:
The growing popularity of private label amongst consumers
The best strategies for brands to win back share and build loyalty
Key insights on how target consumers prefer to engage with brands
A research snapshot on how private label brands are affecting key CPG industries