Guide

CPG Beauty Industry:
A Snapshot of
Consumer Trends


A Snapshot of CPG Beauty
The consumer market for CPG Beauty Products is changing and competition is heating up like never before. In an effort to align our brand and agency partners’ marketing strategies with best practices, we created a snapshot of consumer trends within the CPG Beauty Products Industry.

    What You'll Learn:

    • Trend 1: Changing demographics affecting the industry
    • Trend 2: E-commerce is on the rise
    • Trend 3: Marketing strategies for the beauty industry are evolving

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