Guide

CPG Over-the-Counter Goods and Consumer Health Products: A Snapshot

of Consumer Trends


CPG Over the Counter
The consumer market for CPG Over-the-Counter Goods and Consumer Health Products are changing and competition is heating up like never before. In an effort to align our brand and agency partners’ marketing strategies with best practices, we created a snapshot of consumer trends within the CPG Over-the-Counter Goods and Consumer Health Products.

    What You'll Learn:

    • Trend 1: Trend 1: Online resources important to key demographics
    • Trend 2: Brand loyalty is increasingly important
    • Trend 3: Marketing strategies for the health industry are evolving

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