Guide

CPG Personal Care Industry:
A Snapshot of
Consumer Trends


CPG Personal Care Industry: A Snapshot of Consumer Trends
The consumer market for CPG Personal Care Products is changing and competition is heating up like never before. In an effort to align our brand and agency partners’ marketing strategies with best practices, we created a snapshot of consumer trends within the CPG Personal Care Products Industry.

    What You'll Learn:

    • Trend 1: Small and medium brands are challenging national brands
    • Trend 2: E-commerce is on the rise
    • Trend 3: Marketing strategies for the personal care industry are evolving

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