Technology is valuable tool for all brand marketers. In order to attract consumers, digital access points must be incorporated in every aspect of marketing. Consumer technology expenditure reached an all time high of $211 billion at the end of 2014 and is set to increase by 108% in 2015!
In the new digital age, brands must understand the growing need for digital media. They need to engage consumers on mobile devices through social media or digital promotions. Read our guide to find more technology trends in the evolving digital world.