While Shopper Mom may be the common target market across the CPG space, the male shopper has increasingly become a point of interest. Traditional gender roles have changed tremendously and we now see males adopting new shopping habits. Take for instance how they influence nearly $8 trillion of spending power in the U.S. alone!
Brands and agencies alike can benefit from understanding this demographic group and how best to market to them. Check out our infographic: The Demographic of Male Shoppers to learn more.