INFOGRAPHIC

Demographic Snapshot of
Male Shoppers


Demographic Snapshot of Male Shoppers

While Shopper Mom may be the common target market across the CPG space, the male shopper has increasingly become a point of interest. Traditional gender roles have changed tremendously and we now see males adopting new shopping habits. Take for instance how they influence nearly $8 trillion of spending power in the U.S. alone!

Brands and agencies alike can benefit from understanding this demographic group and how best to market to them. Check out our infographic: The Demographic of Male Shoppers to learn more.


    What You'll Learn:

    • The way in which men have evolved as shoppers and their role in the modern family
    • How men interact with mobile and digital devices
    • The importance of digital entertainment content to males
    • Best practices for brands and agencies looking to target and engage this demographic

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