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Treading New Ground with
Kellogg's Loyalty & Technology
in the CPG Industry


  Mark Staples

  Associate Director

  Kellogg's Family Rewards
  Loyalty/Kellogg Company

       Atul Sabharwal

       CO-Founder, CEO

       Snipp Interactive

Building loyalty has always been one of the most inherent objectives for brands, but challenges for effectively tracking purchases can hold back manufacturers from implementing loyalty programs. This is especially true in the CPG space, where innovation and leveraging the latest technology to solve these issues is key.

In this webinar, we will discuss how the Kellogg's Family Rewards program has re-defined how members engage with KFR and "collect points" in the CPG loyalty space.

What you’ll learn:

  • An overview of Kellogg's Family Rewards, and how it uses innovative technology in the retail aisle to establish relationships with its consumers and drive sales
  • Why Kellogg's relaunched their loyalty program and how they overcame challenges
  • What it takes to create a loyalty program that has a simplified consumer experience providing ease of use and a seamless process for delivery of rewards
  • How tailoring the right offer or incentive for your loyalty strategy ultimately drives sales and maintains engagement and loyalty over time

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