Shopper marketing is more important for brands today than ever before. As we head into 2016, knowing how to plan for shoppers, retailers and your brand is mission critical.
Join Wendy Reeves, Group Account Director for Integer Group, and Brad Josling, VP of Sales for Snipp Interactive, as we discuss the key trends that marketers must navigate and capitalize on in 2016. We will divulge best practices for implementing shopper strategies that actually prove ROI.
What you'll learn:
- The changes that 2016 will bring to the shopper marketing landscape, and how you can best react to them
- How technology usage in the retail aisle continues to evolve, and a look at the key channels for engagement
- How to build shopper marketing programs that unify the shopper, the brand, and the retailer
- The best ways to measure ROI for shopper marketing programs, and how to set up the infrastructure to ensure long-term proven success