For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a real challenge for marketers trying to get their programs and promotions into stores. Brands and their agency partners have many requirements they must meet and obstacles they must overcome to obtain retailer approval and successfully sell their programs into retailers.
Join Snipp Interactive for a specially designed webinar tailored to helping brands and agencies solve the retail puzzle. We will cover the key challenges today that may hinder your ability to sell programs in, as well as divulge tactics and ideas to ensure that you beat out the competition and secure valuable retail space.
What you'll learn:
- Five examples of programs that consistently secure buy-in, and why they work
- Key trends in brand and retailer relationships, such as coalition programs, and the mechanics of what makes them successful
- The differences to consider when selling programs into one retailer over another, with an examination of real data from key retailers to help make the right choices in planning and strategy