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Webinar

The Constant Shopper: Connecting Through Seamless Activation

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Ross Park

Ross Park

Sr. Account Director

Upshot

Kris Boron 

Kris Boron

SVP, Account Management

Upshot

Today’s consumers have changed, and that means the brand value proposition must now change too. Brands must create awareness, engagement, and conversion in every single activation along the path to purchase. And brands must maintain relevancy to their retail partners. This means connecting with consumers on the go, where and when they shop, and converting them at all touch points into buyers. 


What You’ll Learn:

  • How brands need to organize their interaction tactics to meet consumer and retail demands
  • What motivates consumers to buy or switch brands
  • How to ensure conversion tactics are integrated into every activation
  • The role mobile and digital platforms play in today’s consumer marketplace

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