The adage for successful brands is “relevance, relevance, relevance.” Consumer engagement is rooted in a brand’s ability to speak the same language as their audience and connect with their habits, wants and needs. So what does today’s consumer look like? They are social, knowledgeable, and digest content across multiple devices. Americans are spending 2 hours a day alone engaging with digital content like music, games and videos on their smartphones.
How can you take advantage of this trend in your retail strategy? By accounting for digital content consumption trends you can execute a rewards strategy that is sure to reap a return-on-investment.