Demographic Trends:
Targeting the Modern
Male Shopper

Family dynamics have evolved and changed significantly, alongside the men inside these family units. Men have taken on more household responsibilities, have become primary decision makers and have also changed the way and frequency in which they shop; making them more important than ever in the consumer market.

Of course, men shop differently than their female counterparts and with changes in technology, respond to marketing in different ways. Brands and agencies can no longer afford to ignore this target market and must take into consideration the shopping habits and preferred channels of communication if they are to successfully engage men at retail.

    What You'll Learn:

    • Why men are a powerful segment across all purchase categories
    • How men are using digital media and the internet
    • How men’s digital media consumption differs from women
    • The new ways in which men are shopping

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