A few minutes without your smartphone is more than an inconvenience; it can cause some serious separation anxiety! While the path to purchase was once linear, consumers now use a number of avenues both online and offline to lead them in-store.
But what might surprise you is just how many consumers are using their smartphones to make purchase decisions while in the retail aisle! Top CPG companies are now shifting over 10% of a total brand marketing budget to mobile. Don’t get left behind - download our whitepaper: 5 Best Practices for Incorporating Mobile into Your Brand Strategy at Retail.