Whitepaper

CPG Trends – Part 1
Food, Beverage & Alcohol
Markets


American shoppers are consistently faced with new choices in the retail aisle and competition amongst brands is steep. To reach today’s selective shoppers, CPG brand marketers need to embrace a strategic and personalized approach to the way they market, promote their products and reward their buyers.

This is part one of a two-part whitepaper series. In part one, we will outline overarching trends in the CPG food, beverage, and alcohol markets and make recommendations on how brands and retailers can overcome challenges and optimize to succeed amid these trends.


    What You'll Learn:

    • A general overview of major trends in the CPG Food, Beverage & Alcohol markets
    • CPG Foods: how price pressure and health concerns are affecting sales
    • CPG Beverages: how health concerns are driving non-alcoholic beverage sales
    • CPG Alcohol: how caloric concern and lifestyle trends are influencing sales

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