Whitepaper

Selling Brand Promotions
into Retail – Advice
for Brands & Agencies


The Harvard Business Review identified the top concern brands get from their sales reps as: “The retailer is raising the bar for brands.” And it’s true. Retailers are working hard to meet the demands of today’s ever-changing consumer, so why shouldn’t they be raising the bar for their brand partners too?

Retailers expect brands to be one of the main drivers of traffic to their stores and thus rely on brands and agencies alike to generate promotions that will capture the consumer’s attention. Challenge the competition by reading this whitepaper and start delivering in-store promotions that your retail partners will be eager to implement with you.


    What You'll Learn:

    • The qualities retailers will be looking for from your next in-store promotion, including: exclusivity, value, relevance and mobile first executions
    • How to bring value to retail partners and successfully sell in more programs
    • How popular brands have navigated this new dynamic and examples of their programs

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