With products launched regularly in the United States, American shoppers are consistently faced with new choices in the retail aisle. To reach today’s selective shoppers, CPG brand marketers need to embrace a strategic and personalized approach to the way they market, promote their products and reward their buyers.
This is part two of a two-part whitepaper series. In part 2 of our CPG Trends, we will discuss overarching trends in CPG Beauty, Personal Care, Household, Over-The-Counter and Other Consumer Health Products. We will also make recommendations on how brands and retailers can overcome challenges and optimize to succeed amid these trends.