Whitepaper

Engaging African Americans:
A Social Media Empowered
Market


Engaging African Americans - Whitepaper

African Americans make up a significant population of the US, and the group continues to grow and influence American culture. There are 43 million African Americans in the United States, which is 13.2% of the  total population, and second largest cultural/racial minority in the United States behind Hispanics. This demographic has significant buying power, currently over $1 trillion annually, and that is forecasted to reach $1.3 trillion by the year 2017. This marks a large opportunity for brands and retailers.

In our whitepaper, we will further examine the African American demographic in the US, explore traits and trends relating to digital media, shopping, and the use of technology and devices, and what this means for brand marketers.


    What You'll Learn:

  • How African Americans use mobile, including how they use mobile to shop
  • How African Americans use Social Media and the sites they engage with most actively
  • Factors that differentiate African American shopping habits from the general population
  • How and what media African Americans consume

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