With Baby Boomers now representing 25% of the U.S. population, brands and retailers must be aware of the trends and practices of this growing segment. They are high earners and big spenders, spending $400 billion on consumer goods and services alone. It is now crucial for marketers to solidify strategies to capitalize on the wealth that is associated with Baby Boomers.
In this whitepaper, discover the key practices that brands can implement to better engage Baby Boomers at retail. Baby Boomers are technologically involved opening the opportunity to provide them with valuable digital rewards. Along with that, retailers must customize their stores to better fit the needs of Boomers.