White Paper


Along the Continuum

To Loyalty


2016 11 From Promo to Loyalty Landing Page Thumbnail.png
As a brand, standing out on the shelves and along e-pathways is getting harder and harder. Consumers are bombarded by generic offers and deals, and determining the best marketing tactic that will make your brand get noticed (and yield the desired ROI) can prove challenging.

The key components that play an important role in cultivating long-term success for a brand lie on a continuum ranging from one-time promotions to full evergreen loyalty. In this white paper, learn where your brand stands and how to best achieve your marketing objectives.

    Topics in this white paper:
    • How to best align brand objectives with the right strategy, be it promotion, continuity initiative, or loyalty program.
    • The benefits and challenges of each type of program.
    • Case examples of programs in action along the continuum to loyalty.

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