White Paper


Marketing to

Black Americans


2016 Black Americans Landing Page Thumbnail.png
Multicultural Americans account for a huge portion of the US population. There are approximately 43 million Black Americans in the United States, with a spending power estimated to reach $1.3 million. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.

As part two of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Black Americans.

    In this white paper, you will learn:
    • Key stats on Black American shopping habits, interaction with mobile devices and social media usage.
    • Best practice for creating marketing programs that resonate with Black Americans.
    • Examples of brands that are already successfully targeting this group.

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