Multicultural Americans account for a huge portion of the US population. There are approximately 43 million Black Americans in the United States, with a spending power estimated to reach $1.3 million. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.
As part two of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Black Americans.
In this white paper, you will learn:
- Key stats on Black American shopping habits, interaction with mobile devices and social media usage.
- Best practice for creating marketing programs that resonate with Black Americans.
- Examples of brands that are already successfully targeting this group.