White Paper


Marketing to

Asian Americans


2016 Asian Americans Landing Page Thumbnail.png
Multicultural Americans account for a huge portion of the US population. Almost 20.5 million strong, Asian Americans today represent 6% of the total U.S. population. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.

As part three of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Asian Americans.

    In this white paper, you will learn:
    • Key stats on Asian American shopping habits, interaction with mobile devices and social media usage.
    • Best practice for creating marketing programs that resonate with Asian Americans.
    • Examples of brands that are already successfully targeting this group.

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