Multicultural Americans account for a huge portion of the US population. Almost 20.5 million strong, Asian Americans today represent 6% of the total U.S. population. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.
As part three of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Asian Americans.
In this white paper, you will learn:
- Key stats on Asian American shopping habits, interaction with mobile devices and social media usage.
- Best practice for creating marketing programs that resonate with Asian Americans.
- Examples of brands that are already successfully targeting this group.