Multicultural Americans account for a huge portion of the US population. One of the largest groups within multicultural America are Hispanic Americans, who hold an impressive spending power of $1.5 trillion. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.
As part one of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Hispanic Americans.
In this white paper, you will learn:
- Key stats on Hispanic American shopping habits, interaction with mobile devices and social media usage.
- Best practice for creating marketing programs that resonate with Hispanic Americans.
- Examples of brands that are already successfully targeting this group.