White Paper


Marketing to

Hispanic Americans


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Multicultural Americans account for a huge portion of the US population. One of the largest groups within multicultural America are Hispanic Americans, who hold an impressive spending power of $1.5 trillion. Marketers need to successfully engage with this diverse group of consumers, if they wish to remain competitive.

As part one of a series of white papers on marketing to multicultural Americans, this paper will provide key insights and takeaways for marketing to Hispanic Americans.

    In this white paper, you will learn:
    • Key stats on Hispanic American shopping habits, interaction with mobile devices and social media usage.
    • Best practice for creating marketing programs that resonate with Hispanic Americans.
    • Examples of brands that are already successfully targeting this group.

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