Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alcohol brands need to act fast and with clear purpose to ensure their occasion based marketing efforts meet the mark. This couldn't be more true for St. Patrick's Day, where consumer spending reaches a frenzied fever pitch. In this infographic, learn about 7 St. Paddy's Day tactics that will keep your brand seeing the green.

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