The Apparel Industry has been facing some seismic shifts. Americans are spending less and less on clothing with apparel being displaced by travel, technology, eating out and other leisure activities. And for traditional retailers, the challenge is that consumers would rather browse online – spawning a new universe of online fashion influencers, e-tailers, and the rise of all things digital. Apparel marketers are fast recognizing that fashion consumers have an entirely new set of expectations. We’ve put together a guide on some key trends emerging in the apparel industry and some tactics to find that perfect 'fit' for your brand.

What you'll learn:
  • Key trends and opportunities in the apparel industry
  • Digital marketing tactics for marketers 
  • Examples of successfully implemented programs

Check Out Some Related Cases

Snipp helped Under Armour drive retail specific sales at Sport Check during the back-to-school period in Canada via a national sweepstakes program  where consumers could purchase qualifying products to earn an entry into the sweeps for a chance to win Sport Chek gift cards and a grand prize.
Under Armour

Snipp helped increase basket size of purchase for Food Lion via a 'spring cleaning' program where consumers could purchase qualifying products at Food Lion stores to get an entry to a daily drawing for e-gift card rewards and a grand prize at the end of the promotion period.

Food Lion