The Apparel Industry has been facing some seismic shifts. Americans are spending less and less on clothing with apparel being displaced by travel, technology, eating out and other leisure activities. And for traditional retailers, the challenge is that consumers would rather browse online – spawning a new universe of online fashion influencers, e-tailers, and the rise of all things digital. Apparel marketers are fast recognizing that fashion consumers have an entirely new set of expectations. We’ve put together a guide on some key trends emerging in the apparel industry and some tactics to find that perfect 'fit' for your brand.