The Back-to-school shopping season is right around the corner, and many brands are planning and strategizing their marketing mix to ensure they win sales during this critical period. The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 Back-to-School season unravels. 

What you'll learn:
  • The power of the 'digital native' Gen Z demographic and how you can target them in your marketing campaigns
  • The rise of 'influencers' and tactics to succeed with influencer marketing
  • The importance of in-store promotion for this shopping period and how to activate your consumers in- store 

Check Out Some Related Cases

Snipp helped Kellogg’s push sales of their Eggo brand at Ahold and capitalize on the back-to-school season, via a purchase-based continuity rewards program where eligible consumers received retailer specific gift cards.
Kellogg's Eggo

Snipp helped Rubbermaid drive sales amongst shopper moms for its LunchBlox product during the back to school season via a unique sweepstakes program, where participants entered for a chance to win contributions to their child’s schooling.