Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environments, forming an effective marketing strategy can certainly be a daunting task.

Strategize with Snipp as we host an exclusive webinar and take a deep dive into the alcohol industry – discussing not only its challenges but also innovative and exciting trends that are shaping the future of alcohol marketing. We’ll cover best practices assembled by our team of industry experts, and provide key takeaways to reshape your approach on how to create resonance and impact with your tactics.

In this webinar, you will learn:

  • The latest research and learnings from the alcohol category in 2017, including cutting edge tech innovations, marketing challenges, and shopper behaviors
  • The evolving world of tactics such as promotions, rewards, and loyalty, including best practices and real-world examples from industry innovators
  • A checklist from our alcohol category experts and consultants, to help you match every challenge you’re facing to an appropriate solution
Carlos Dunlap-Beard
VP, Loyalty Solutions & Business Development, Snipp

Carlos Dunlap-Beard has nearly 20 years of consumer loyalty, program design, strategic planning, and program enhancement experience with many of the world’s leading brands. He is a recognized loyalty marketing and customer engagement SME who has been the lead or key contributor to the design, implementation and evolution of more than 100 customer loyalty and engagement strategies. Carlos has worked with brands such as P&G, Nestle, AMC Theatres, Bank of America, Wells Fargo, NASCAR, Sam’s Club, Holiday Inn, BJ’s Restaurants and more.

Russell Pantek
Director of Business Development, Snipp

Russell Pantek has over a decade’s worth of experience working in the advertising and marketing industry. He is based out of Chicago, and has teamed with the largest alcohol accounts in the industry to develop some truly innovative programs and loyalty initiatives. As an avid technology enthusiast, he is always looking for the next challenge and remains one-step ahead of the curve.

Brad Josling
Business Development and Strategic Partnerships, GlobalWide Media

With a keen eye for retail and mobile opportunities, Brad Josling has helped lead and diversify GlobalWide Media’s business development team since February 2016. Prior to joining data-driven marketing leader, GlobalWide Media, Brad led sales and marketing for Hip Digital a mobile marketing firm acquired by Snipp Interactive in 2015. With nearly twenty years of experience, Brad has held leadership roles in marketing, digital, and entertainment industries, including running a marketing firm, creating a digital think tank called Transmission, and marketing artists for major record labels

Mike Ptak
Vice President, Loyalty, US, Snipp

Mike is the VP of Loyalty for Snipp, based in Chicago. Over the last 10+ years, his work in the agency space has focused on loyalty and affinity, on solutions that deliver customer acquisition, engagement, retention, and incentives across a variety of verticals. His experience ranges from sales, business development, account management and client relationships, in various management roles. He has worked with many brands, such as AutoZone, Pep Boys, Office Max, Value City, Progressive Insurance, Alliance Data, Capital One and others.