Forget what you think a promotion is or isn’t. Think about humans and their behavior. Embrace technology, but embrace purpose first. Understand your brand’s purpose, and let it emanate through everything you do.
Join Geometry Global and Snipp Interactive for an opportunity to peer into the thought process behind today’s most successful brand promotions initiatives. Learn what it really takes to impact your audience with ideas that move people to act, and find out how to craft promotions that blend purpose and technology to create real-world performance.
- The kind of thinking you need to adopt today in order to create idea-rich activations that resonate with your audience
- Tactics to hone in on the right creative and to objectively measure the success of your technology integrations
- Winning case studies that highlight best-in-class work from a leading commercial marketing agency
After bombing out of a career as a freelance nail polish tester and part-time Muay Thai fighter, Scott sought out a more lucrative opportunity as a chimney sweep in Rangoon (now Yangon). As it turns out he wasn't terribly good at it, so he turned to advertising and marketing instead. Since then, Scott has developed award-winning campaigns for some of the world's biggest brands, including Coca-Cola, GlaxoSmithKline, Campbell's, T-Mobile, Pfizer, Colgate-Palmolive, and General Mills. He believes that too often the business of marketing runs counter to the humans that ultimately buy things; and it's a focus on those people in all their complexity that will lead to growth for everyone.
Katherine has spent her last 7 years at Geometry Global leading strategic planning for various clients, including Kimberly-Clark, General Mills, SC Johnson, and Nestle; focused on strategic development for retail, channel and shopper marketing campaigns. Her expertise includes the science and art of mapping category-level purchase decision journeys to identify important points of influence including the tools and platforms that shoppers use to make decisions and to purchase products. Her expertise also includes working within multiple channels of trade and applying an understanding of retailer ecosystems to identify moments of conversion.
Atul is the CEO and founder of Snipp Interactive, and has over 10 years experience in the digital media/mobile industry. With firm roots in tech, software, and management, his passions for technology marketing have intersected to lead the development of some of the most innovative industry milestones. Game-changing solutions such as SnippCheck and SnippLoyalty have made it possible for multi-channel brands to validate purchase and adopt ongoing, enterprise-class loyalty without needing to affect packaging or to integrate with POS. Previous experience includes executive positions with AOL, IBM Business Services (previously PWC Consulting), the Boston Consulting Group and News Corporation. He holds an MBA from the Australian Graduate School of Management and attended Wharton.
Mike is the VP of Loyalty for Snipp, based in Chicago. Over the last 10+ years, his work in the agency space has focused on loyalty and affinity, on solutions that deliver customer acquisition, engagement, retention, and incentives across a variety of verticals. His experience ranges from sales, business development, account management and client relationships, in various management roles. He has worked with many brands, such as AutoZone, Pep Boys, Office Max, Value City, Progressive Insurance, Alliance Data, Capital One and others.